Your 90-Day Social Media Success Plan
Complete Onboarding Guide
BRONZE
✔ 4 Videos/Month
✔ 8 Still Posts/Month
✔ Shooting Schedule*
- During photo shoot
Platforms
SILVER
✔ 8 Videos/Month
✔ 12 Still Posts/Month
✔ Shooting Schedule*
- During photo shoots
- + 1 dedicated session
Platforms
- TikTok
GOLD
✔ 12 Videos/Month
✔ 16 Still Posts/Month
✔ Shooting Schedule*
- During photo shoots
- + 2 dedicated sessions
Platforms
- TikTok
- YouTube
Your First 90 Days
The purpose of a 90-day social media plan is to provide a structured and strategic approach to managing and enhancing your brand's presence across various social media platforms. This plan helps in identifying clear objectives, creating targeted content, engaging with the audience consistently, and measuring effectiveness to achieve specific marketing goals over a defined timeframe.
Week 1 - Discovery & Setup
Tasks & Activities:
-
✔ Initial 60-minute strategy consultation
✔ Brand questionnaire completion
✔ Review current social media presence
✔ Select video template style from 3 options
✔ Define target audience and key messaging
✔ Set up content approval process
✔ Schedule Month 1 shoots
What You'll Receive:
- Content Strategy Document
- Brand Style Guide (colors, fonts, tone)
- 90-Day Content Calendar
- Shooting Schedule
Week 2-3 - Content Creation Kickoff
Tasks & Activities:
- [ ] First video shoot session
- [ ] Capture 4-6 videos in one batch
- [ ] Edit and create first round of content
- [ ] Draft captions and hashtag sets
- [ ] Submit for client approval
- [ ] Set up posting schedule
What You'll Receive:
- 4-6 edited videos ready to post
- 8-12 still image posts
- Month 1 posting schedule
- Platform optimization (bios, highlights, etc.)
Week 4-5 - Launch & Optimize
Tasks & Activities:
- [ ] Begin scheduled posting
- [ ] Monitor initial engagement
- [ ] Respond to comments (Gold tier)
- [ ] Second shoot session
- [ ] A/B test posting times
- [ ] Adjust strategy based on early data
What You'll Receive:
- Additional 4-6 videos
- Weekly engagement report
- Optimized posting schedule
- Story content (Silver/Gold)
Month 2 - Momentum Building
Tasks & Activities:
- [ ] 2-3 shoot sessions throughout month
- [ ] Continue consistent posting
- [ ] Introduce agent personal branding content
- [ ] Cross-promote across platforms
- [ ] Engage with local community content
- [ ] Test different video formats
What You'll Receive:
- Full month of scheduled content
- Mid-point analytics report
- Content performance insights
- Refined posting strategy
Month 3 - Scale & Sustain
Tasks & Activities:
- [ ] Establish ongoing content rhythm
- [ ] Focus on highest-performing content types
- [ ] Build content library for evergreen posts
- [ ] Plan for seasonal/market trends
- [ ] Quarterly strategy review
- [ ] Set goals for months 4-6
What You'll Receive:
- 90-Day Performance Report
- Content Library (10+ evergreen videos)
- Quarterly Strategy Recommendations
- Updated content calendar for next quarter
Shooting Schedule Options
Batch Shooting (Recommended)
Schedule 1-2 dedicated half-day sessions per month to capture multiple videos at once
PROS:
- + More efficient use of time
- + Consistent lighting and look
- + Can capture variety of content types
- + Client only needs to be "camera-ready" once
- + Better for agent personal branding content
CONS:
- - Requires advance planning
- - Less spontaneous/reactive to market
Best for: Silver & Gold tiers, agents with regular listing flow
Opportunistic Shooting
Capture videos during scheduled photography appointments as listings come up
PROS:
- + No extra scheduling needed
- + Fresh listing content
- + Work with irregular listing schedules
- + Minimal additional time commitment
CONS:
- - Less variety in content types
- - Dependent on listing volume
- - May miss agent-focused content opportunities
Best for: Bronze tier, newer agents with fewer listings
Hybrid Approach (Best of Both)
Combine listing videos during photo shoots + one monthly session for other content
PROS:
- + Maximum content variety
- + Captures listing content when fresh
- + Allows for planned agent/community content
- + Balances efficiency with flexibility
- + Best ROI on content creation
CONS:
- - Requires more coordination
- - Slightly more time investment
Best for: Silver & Gold tiers, serious content creators
Monthly Content Mix
Listing Content
- Property walkthrough highlights
- Just listed announcements
- Feature spotlight (kitchen, view, yard)
- Virtual tour teasers
- Before/after staging
40%
Agent Content
- Market updates
- Agent introductions
- Tips for buyers/sellers
- Behind-the-scenes of agent life
- Client testimonials
30%
Community Content
- Neighborhood spotlights
- Local business features
- Community events
- Area amenities tours
- Portland market insights
20%
Engagement Content
- Q&A sessions
- Polls and questions
- User-generated content reshares
- Holiday/seasonal content
- Trending audio participation
10%
Note: These percentages are flexible and will be customized based on your current listing volume, market conditions, and business goals during our strategy consultation.
Tailored to YOUR Brand
Every agent's brand is unique. During Week 1, we'll customize your content style to match your personality and target market. Here's how we personalize your content:
Visual Style
Modern Luxury
Clean, minimal graphics with elegant fonts. Muted color palettes (whites, grays, golds)
Best for: High-end listings, luxury market agents
Bold & Energetic
Vibrant colors, dynamic transitions, upbeat music. Eye-catching text overlays
Best for: First-time buyers, younger demographics, competitive markets
Warm & Approachable
Earthy tones, friendly fonts, conversational style. Focus on storytelling
Best for: Family-focused agents, suburban markets, relationship builders
Professional & Trustworthy
Blues and whites, clean layouts, data-driven. Emphasizes credentials and stats
Best for: Experienced agents, corporate relocations, investorsVideo Template Components
We'll customize:
- Brand colors (primary, secondary, accent)
- Logo placement and size
- Font choices for text overlays
- Intro/outro animations
- Music genre preferences
- Graphic elements (shapes, lines, badges)
- Lower third name/contact style
The Bottom Line:
No two agents get the same look. Your brand guidelines become our template for all content. This ensures consistency across all your videos while staying true to YOUR unique identity.
During our Week 1 consultation, you'll choose from style options, provide brand assets (logos, colors, existing materials), and we'll create custom templates just for you. You'll approve the look before we create any public content.
